LAFCO New York

“A New York based home fragrance and body care company that refines and innovates classical approaches to personal care and the art of perfumery.”

Collaborated cross-functionally with the sales, marketing, and product development teams to develop and maintain brand design. Led the production of lifestyle photography assets through partnership with external photographer monthly. Deliverables included: paid ads, gifs, website assets, video, B2C & B2B emails, influencer guidelines, and Instagram stories. Below are some examples.

JANUARY 2023–PRESENT

TOOLS/SKILLS USED: Adobe Creative Suite, Listrak, Notion

ROLE: Digital Marketing Graphic Designer