Estel Air: Premium Airline Branding

Tasked with creating the branding, airline wrap, product mockup, ticket, and presentation for a fictional luxury airline within the business of an existing low-budget airline, I chose to focus on Vueling Airlines­—the second largest air carrier in Spain.

Vueling focuses on four key principles: efficiency, friendliness, nonconformism, and keeping their feet on the ground. The Vueling logo considers a yellow circle to symbolize the blazing sun that warms the sky as the plane rises. The overall branding reflects the hospitality and care for passengers.

Keeping the Vueling history in mind, I created the fictional, premium sub-brand: Estel Air.

2 DAYS–2021

TOOLS/SKILLS USED: Adobe Illustrator, Adobe Photoshop; Logo Design, Branding, Typography